I like to think about what other well-known industries do to ensure their customer experiences are engaging and positive and how that can be applied to customer onboarding in SaaS.

One example of delivering an incredible, personalized, and memorable experience that exceeds expectations is the Four Seasons. Their philosophy of treating people as you would like to be treated, is the single GOLDEN RULE that has transcended time, geography, religion, and culture, and made them successful. By being proactive in anticipating customers' needs, providing clear instructions, offering personalized guidance, and treating them with respect and empathy, we can build trust, loyalty, and advocacy. 

An Example/Anecdote from the Four Seasons:

A well-known guest was trying to purchase a pack of cigarettes at the front desk in the lobby. When the guest discovered that they only sold soft-shell packs he expressed some minor disappointment. An employee who overheard the exchange knew that the vending machine on another floor sold cigarettes with hardshell packs, so he went to purchase a pack with his own money unprompted, and quickly delivered the pack to the customer.

Needless to say, the customer definitely wasn’t bored.

So I think to myself… THAT…. How do we provide more of that?!

I agree @Mark Mitchell