What is industry standard? How can I establish a good baseline? How can I improve it?
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The best place to start would be to establish your baseline by tracking CSAT at the end of each project. After 10-20 responses, you should have a good idea as to where you are at.
From there, I recommend interviewing customers who leave any scores that are below 4/5
So any passives (3) or detractors (<3)
Check out this article that goes over how to set up CSAT! https://help.guidecx.com/en/articles/6543345-csat-surveys
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