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QOTW 8/28: What are effective change management strategies in onboarding?

  • 26 August 2023
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I’d love to hear what challenges you’ve faced when trying to effect change in a customer’s organization! 

 

What tips and tricks do you have to help customers change?

 

Drop your challenges, tips, tricks and questions below so we can address them in this week’s livestream! 

 

RSVP here:

 

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Best answer by JakeMesser 29 August 2023, 21:53

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@JakeMesser I know you’re the wizard at this! Care to chime in?

Some things I’ve tried to help customers change are:

  • Identifying your champion - who is going to be your hype man and having your back when it comes time to train their team? There needs to be someone internally on the customer side to reinforce the training and make sure adoption is occurring.
  • Gamification - Gamifying rollout and training can be super helpful! It makes adoption more fun if there’s a prize at stake! Even if something like an egift isn’t in budget, maybe a dayoff or early release could be in the cards. Ex: first person to complete 5 tasks wins $10 to buy a coffee!
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Thanks Elan! Appreciate your callout!

Before any organizational change: Always start with the why. No one likes change for the sake of change.

The project lead should have an understanding from Day 1 of:

  • What’s the motivation for doing this?
  • What are the intended benefits they would to see most?
  • What’s in it for the people who are most affected by this change?

These things should be known by the kick-off call with a client in onboarding!


But it’s not just about understanding the why. It’s also about the client communicating their why effectively within the company.

Sometimes, a project champion has the end vision in their head, and they act in ways consistent with the vision. However, they are shocked that no one else is following their lead! 

Why? Because the vision, the roadmap, the intended benefits, were never communicated to the teams to get company buy-in! 

When dealing with a downtrodden customer who’s trying to make a difference, make sure that they are communicating the why effectively to their people! Change requires extra effort and learning, so why should people even do it if there isn’t anything in it for them?

There probably is, but they haven’t been told in order to believe it. It could be things like:

  • Decrease in admin time
  • Clarity of processes through SOP’s
  • Providing a better client experience → which creates a better employee experience

Have leadership and managers spread the word. Make it infectious. Make it exciting. They should share the ideal, new state as if it was imperative to the success of the company. As an onboarder, you can join in on the good words by sharing your own intense passion with them about the change!
 

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Awesome learnings! Tune in now if you haven’t already!

In this episode we cover different Change Management Strategies in onboarding:

Here are a few key takeaways:

- (13:29) Engage end users early and often

- (19:00) Create a community to help users socialize and support each other

- (24:18) Offer regularly scheduled drop-in classes aka office hours where there is a designated topic for end users to go and learn.

- (38:56) Gamification can be used to track user behavior within an application and encourage desired actions.

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