Friction is often thought of as a negative force that inhibits movement or progress. However, in certain situations, friction can be beneficial and even necessary. For example, bald tires on your car could be dangerous. If you tried to slow down or turn you would slide off the road without that friction!

There’s a lot of speculation on creating a frictionless onboarding process where the customer does as little as possible. A worthy goal for sure, but is it possible to design your OX to have intentional and good friction?

Comment your thoughts below and we’ll talk about it in our livestream on Thursday!